ismellfireworks.

“Quality deals with the judicious weighing of relationships, with balance, contrast, harmony, juxtaposition, between formal and functional elements—their transformation and enrichment. Further, it is concerned with ideas not techniques, with the enduring not ephemeral, with precision not fussiness, with simplicity not vacuity, with subtlety not blatancy, with sensitivity not sentimentality.”

[Quote: Paul Rand, from the IBM Logo Use And Abuse guide]

This distinction has become more apparent to me, maybe you too. There’s a lot of work out there that looks good, but doesn’t approach the quality defined in the quote above.

(via banquethall)

(via lemondiaries)

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